McDonald's: Tom Watson urges chain to drop Monopoly campaign
Mr Watson - who tackled his type 2 diabetes by adopting a healthier lifestyle and losing seven stone - has asked Paul Pomroy, chief executive of McDonald's UK, to cancel the marketing campaign, the Observer reported.
"Nutrition information is clearly displayed and we continue to review, refine and reformulate our menu to reduce saturated fat, salt and sugar." "A quarter of children in England are overweight or obese by age five, rising to over a third by the end of primary school. Obesity and a sugar-filled diet cause a variety of serious health conditions, including type 2 diabetes which costs the NHS 10% of its budget every year to treat.
"It is unacceptable that this campaign aims to manipulate families into ordering junk food more frequently and in bigger portions, in the faint hope of winning a holiday, a car, or a cash prize many would otherwise struggle to afford."Type 2 diabetes affects one in 16 adults in the UK and causes the level of glucose in the blood to become too high. It is strongly linked to diet and lifestyle.
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