Everyday Swiss Swear by Their Gold: Investments in precious metals are more popular in Switzerland than those in real estate or stocks. Banks are also benefiting from this, according to a new study. Gold preciousmetals Philoro
Precious metals are the most popular asset class in Switzerland, and for «Mr. and Mrs. Switzerland», they rank as a form of investment just ahead of real estate, but clearly ahead of stocks.
Precious metals are valued across all age groups and are most popular among the 30 to 39 age group, particularly men. But the asset class also comes off surprisingly well among younger men and women between 18 and 29. The study shows men are not only more drawn to precious metals than women, but more likely to invest more money.
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